Selective Engagements Only

Acquisition
Engineering &
Scale.

Mike engineers customer acquisition systems for coaches, agencies, and business owners spending $30K+/month. He compresses CAC, shortens payback windows, and unlocks profitable scale.

Trusted by operators at
Grant Cardone10X HealthGraystone TradingMandy MorrisThe Spiritual ActivatorConnection IncPersuasion ExperienceHomeCraft TeamChemoCheerExecutive DistrictDoveTail MarketingBusiness JetPackCone Realty GroupFunded TradersFireside RVNoonShopReal5Trumble InsuranceZenos HealthCarlew CapitalSummit Lending
$50M+
Ad Spend Managed
1,239%
Highest ROAS
$100M+
Client Revenue Generated
$1M+/wk
Scaled From Zero

Mike Generates Results.

GC
GRANT CARDONE
SALES TRAINING UNIVERSITY
Flagship Sales Training Company

$1,000,000+/mo In New Contract Value

Took payback window from 11 months to under 30 days by rebuilding offer architecture. Created lead magnet system that let prospects discover their own limitation — making the sale their idea, not ours.

1,239% ROAS
10X Health logo
Performance Health & Wellness Brand

$36,000,000+ In Revenue Scaled

Scaled this performance health brand's online advertising division from near-zero to over $36M in annual revenue. Made most of the ads, wrote most of the copy, bought most of the media — then helped build and train the team to maintain creative and scaling velocity.

264% ROAS
Graystone Trading logo
Options Trading Education

$2,000/day In Profitable Ad Spend

Helped this online coaching business for trading options add an additional six figures of monthly revenue to their business.

Profitable Scale

What Mike Does.

Fractional CMO

Ongoing strategic partnership where Mike embeds with your team to architect and oversee your entire customer acquisition system — offer strategy, media buying, creative direction, and funnel optimization.

Done-For-You Media Buying

Full management of your paid media across Meta, Google, YouTube, and LinkedIn — using the same acquisition engineering approach that generated $36M+ a year for 10X Health.

Creative & Ad Development

High-converting ad creative — scripts, hooks, concepts, and production direction — built on direct response principles and tested across millions in ad spend.

Offer Architecture

If your offer doesn't match how your customers think about their problem, no amount of ad optimization will save you. Mike rebuilds your offer architecture and customer journey.

Paid Consulting

Deep-dive diagnostics and acquisition system audits for businesses ready to find the hidden constraints limiting their growth.

Training & Workshops

Teaching your team how to think like acquisition engineers — not media buyers — so they can diagnose problems and architect solutions on their own.

Why Mike's Different.

Most agencies optimize ads. Mike engineers acquisition systems.

Mike spent 20 years in the mortgage industry processing over 10,000 loan files — diagnosing hidden problems, navigating constraints, and finding creative paths forward when the obvious approach failed.

That pattern-recognition skill set now gets applied to customer acquisition. Most businesses are operating at 60–80% of their system's true capacity — not because anything is broken, but because no one has ever examined the complete architecture as a single integrated system. Mike finds where the money is being left on the table. Then he unlocks it.

"Mike doesn't fix what's broken. Mike unlocks what's constrained."
Mike "The Truth" King
Founder, King Family Consulting

FAQs.

Ready to unlock your acquisition system's full potential?

To discuss availability, email Mike's assistant:

KING FAMILYCONSULTING

3313 Century Center Drive #1019
Grandville, MI 49418