Selective Engagements Only

Acquisition
Engineering &
Scale.

Mike engineers customer acquisition systems for coaches, agencies, and business owners spending $30K+/month. He compress's CAC, shorten's payback windows, and unlock's profitable scale.

Mike King — Acquisition Engineering

Latest Result

$1M+/mo — Sales Training Company

$50M+

Ad Spend Managed

1,239%

Highest ROAS

$100M+

Client Revenue Generated

$0 → $1M+/wk

Revenue Scaled

Mike Generates Results.

Sales training consulting result

Flagship Sales Training Company

$1,000,000+/mo In New Contract Value

Took payback window from 11 months to under 30 days by rebuilding offer architecture. Created lead magnet system that let prospects discover their own limitation — making the sale their idea, not ours.

1,239% ROAS
Health and wellness brand growth result

Performance Health & Wellness Brand

$36,000,000+ In Revenue Scaled

Scaled this performance health brands online advertising division from near-zero to over $36M in annual revenue. Made most of the ads, wrote most of the copy, bought most of the media — then helped build and train the team to maintain creative and scaling velocity.

284% ROAS
Options trading education growth result

Options Trading Education

$2,000/day In Profitable Ad Spend

Helped this online coaching business for trading options add an additional six figures of monthly revenue to their business.

Profitable Scale

What Mike Does.

Fractional CMO

Ongoing strategic partnership where Mike embeds with your team to architect and oversee your entire customer acquisition system — offer strategy, media buying, creative direction, and funnel optimization.

Done-For-You Media Buying

Full management of your paid media across Meta, Google, YouTube, and LinkedIn — using the same acquisition engineering approach that generated $36M+ a year for 10X Health.

Creative & Ad Development

High-converting ad creative — scripts, hooks, concepts, and production direction — built on direct response principles and tested across millions in ad spend.

Offer Architecture

If your offer doesn't match how your customers think about their problem, no amount of ad optimization will save you. Mike rebuilds your offer architecture and customer journey.

Paid Consulting

Deep-dive diagnostics and acquisition system audits for businesses ready to find the hidden constraints limiting their growth.

Training & Workshops

Teaching your team how to think like acquisition engineers — not media buyers — so they can diagnose problems and architect solutions on their own.

Why Mike's Different.

Most agencies optimize ads. Mike engineers acquisition systems.

Mike spent 20 years in the mortgage industry processing over 10,000 loan files — diagnosing hidden problems, navigating constraints, and finding creative paths forward when the obvious approach failed.

That pattern-recognition skill set now gets applied to customer acquisition. Most businesses are operating at 60-80% of their system's true capacity — not because anything is broken, but because no one has ever examined the complete architecture as a single integrated system.

Mike finds where the money is being left on the table. Then he unlocks it.

"Mike doesn't fix what's broken. Mike unlocks what's constrained."

Mike "The Truth" King

Founder, King Family Consulting

Mike King — Founder, King Family Consulting

FAQs.

What makes King Family Consulting different?
Mike doesn't just run ads or optimize campaigns — he engineers complete acquisition systems. That means looking at offer architecture, customer journey, message-market fit, and media efficiency as one integrated system. This diagnostic approach comes from 20 years and 10,000+ files in mortgage operations.
Who do you work with?
Coaches, agency owners, and growth-stage business owners spending $30K/month or more on paid acquisition who sense there's untapped capacity in their system. Mike works best with ambitious operators looking to optimize and scale — not businesses in crisis looking for rescue.
How much does it cost?
Engagements vary based on scope — from one-time consulting and audits to ongoing Fractional CMO partnerships or done-for-you media buying. Email Mike's assistant at [email protected] to discuss your situation and we'll let you know if there's a fit.
Do you run the ads yourself?
Yes. For done-for-you media buying clients, Mike personally manages or directly oversees all paid media across Meta, Google, YouTube, and LinkedIn. For larger accounts, Mike builds and leads the team while maintaining hands-on involvement in strategy and creative direction.
What's your turnaround time?
Depends on the engagement. Consulting calls can be scheduled within 1-2 weeks. Full acquisition system buildouts or media buying onboarding typically take 2-4 weeks to properly diagnose, architect, and launch.
Are you taking on new clients?
Selectively. Mike maintains a small roster to ensure quality and depth of engagement. Email his assistant [email protected] to inquire about current availability.

Ready to unlock your acquisition system's full potential?

To discuss availability, email Mike's assistant:

[email protected]