I engineer customer acquisition systems for coaches, agencies, and business owners spending $30K+/month. The work compresses CAC, shortens payback windows, and unlocks profitable scale.
Most marketing problems are financial problems misdiagnosed as creative ones.
When ads stop working, the instinct is to blame the creative. Test more hooks. Shoot more video. Hire a new agency. But the ad account is usually the last place the problem lives. The numbers that decide whether you can scale are set before a single ad runs: what a customer is worth, how fast that value arrives, and how much of it you can afford to spend acquiring them.
A business with an 11-month payback window does not have a creative problem. It has a cash conversion problem, and no hook can fix it. Rebuild the offer architecture so value arrives in the first 30 days, and the same ads, the same audiences, and the same budget suddenly scale.
That is the work: read the economics first, find the constraint, and engineer the system around it. The creative matters. It just is not where the diagnosis starts.
Took payback window from 11 months to under 30 days by rebuilding offer architecture. Created lead magnet system that let prospects discover their own limitation — making the sale their idea, not ours.
1,239% ROAS
Scaled this performance health brand's online advertising division from near-zero to over $36M in annual revenue. Made most of the ads, wrote most of the copy, bought most of the media — then helped build and train the team to maintain creative and scaling velocity.
264% ROAS
Helped this online coaching business for trading options add an additional six figures of monthly revenue to their business.
Profitable ScaleOngoing strategic partnership where I embed with your team to architect and oversee your entire customer acquisition system — offer strategy, media buying, creative direction, and funnel optimization.
Full management of your paid media across Meta, Google, YouTube, and LinkedIn — using the same acquisition engineering approach that generated $36M+ a year for 10X Health.
High-converting ad creative — scripts, hooks, concepts, and production direction — built on direct response principles and tested across millions in ad spend.
If your offer doesn't match how your customers think about their problem, no amount of ad optimization will save you. I rebuild your offer architecture and customer journey.
Deep-dive diagnostics and acquisition system audits for businesses ready to find the hidden constraints limiting their growth.
Teaching your team how to think like acquisition engineers — not media buyers — so they can diagnose problems and architect solutions on their own.
Most agencies optimize ads. I engineer acquisition systems.
I spent 20 years in the mortgage industry processing over 10,000 loan files — diagnosing hidden problems, navigating constraints, and finding creative paths forward when the obvious approach failed.
That pattern-recognition skill set now gets applied to customer acquisition. Most businesses are operating at 60–80% of their system's true capacity — not because anything is broken, but because no one has ever examined the complete architecture as a single integrated system. I find where the money is being left on the table. Then I unlock it.
"I don't fix what's broken. I unlock what's constrained."
To discuss availability, email my assistant:
[email protected]